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Privacy Policy

Last updated: 01-08-2026

At FormationBuilder.com, we are committed to protecting your privacy. This Privacy Policy outlines how we handle information that may be collected when you visit our website, use our AI Assistant, create an account, or share content. Please read this policy carefully to understand our practices regarding your information and how we will treat it.

Information We Collect

Google Analytics: We use Google Analytics to collect information about the use of our website. This service helps us understand how visitors interact with our site, allowing us to improve our content and user experience. The information collected by Google Analytics includes:

  • The number of visitors to our website.
  • The countries from which visitors access our site.
  • General browsing behavior on our website.
  • Device type and browser information.

Google Adsense: We use Google Adsense to display advertisements to you based on your interaction with our website and other sites. Google Adsense uses cookies to track your browsing behavior to show more relevant ads. The information collected includes:

  • Your browsing history across websites.
  • The types of ads shown to you.
  • Your interactions with ads displayed on our website.

Cookies: Google Analytics and Google Adsense use cookies to collect this information. We also use localStorage to store your team data, kit customizations, and preferences directly on your device. These technologies help us analyze how you use the website, remember your settings, and serve personalized ads. You can manage your cookie preferences through your browser settings, including opting out of personalized advertising.

AI Assistant: When you interact with our AI Soccer Assistant, the prompts you enter and the resulting conversations are processed by Google's Gemini API. This data is used solely to provide you with tactical advice and generate lineups. We do not link these conversations to your personal account unless you choose to save the generated formations.

Accountinformatie: When you create an account, we collect your email address, first name, and last name via Firebase Authentication. This information is used to personalize your experience on our platform (e.g., displaying your name on your manager/player icon) and to manage your account. We do not require you to provide personal information to browse our website, but certain features may require an account.

How We Use the Information

The information collected through Google Analytics is used solely for the following purposes:

  • To analyze website traffic and usage patterns.
  • To improve website content and structure based on user interaction.
  • To identify the geographical locations of our visitors to better tailor our services.

Your account information (email, first name, and last name) is used to:

  • Provide a personalized experience, such as displaying your name on your manager/player icon.
  • Manage your account and provide customer support.

No Collection of Personal Data

We do not collect or store any personal information from our visitors through Google Analytics or Google Adsense. The data collected is aggregated and anonymized, ensuring that no personal information is identifiable. For users who create accounts, the data collected is solely for account management and personalization purposes.

Third-Party Services

We use several third-party services to provide our functionality: Firebase (by Google) for authentication and data storage, Google Gemini for our AI Assistant, and Google Analytics/Adsense for site optimization and advertising. By using our website, you consent to the processing of data by these services as described in their respective terms: Google Analytics Terms, Google's Privacy Policy, and Firebase Privacy and Security.

Your Rights and Choices

As a visitor or user of our website, you have the following rights:

  • Opt-out of cookies: You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that disabling cookies may affect the functionality of our website.
  • Opt-out of personalized advertising: You can opt-out of personalized advertising by visiting the Google Ads Settings page or adjusting your browser settings. For more information, visit the Google Ads Settings.
  • Do Not Track: We do not respond to Do Not Track (DNT) signals as we do not track personal data across third-party websites.
  • Access, Correction, and Deletion: You have the right to request access to, correction of, or deletion of your personal information. Please contact us at privacy@formationbuilder.com to exercise these rights.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the date of the latest revision will be indicated at the top.

Thank you for visiting FormationBuilder.com. Your privacy is important to us, and we are committed to ensuring that it is protected.